Where Do You Spend Your Money?

I want you to watch the following advertisements.  For each company, answer the following questions:

1. Who is the audience for these two ads?
2. What is their basic message?
3. Does this advertising give you a positive or negative feeling towards the company?
4. Would you want your money to support this company?

After watching all of the ads, rank these three companies in order of which you think has the best practices in terms of social justice.

 


 Read the following articles:

Dove’s Real Beauty is bogus

 

5 Reasons Why Some Critics Are Hating on Dove's Real Beauty Sketches Video

 After reading these articles, re-watch the ads and then see if you would change anything in your answers to the questions.

 

Corporate Structure

Corporate structure can be very complex.  Look at this image to see what company owns what other company. 

The following flow chart shows how distant your products can be from the umbrella owner.

 

Altria Incorporated

 
 

Philip Morris Corporation

Philip Morris has 50% of the cigarette market share in the US.
 

50% of the cigarettes they sellin the US are sold to children and underage teens

Mondelez International

“IUF Workers Being Abused”

Women Farmers in Nigeria Being Left Behind

Mondelēz International agrees to address women’s inequality

Kraft Foods

• A1 Steak Sauce

• Arrowroot biscuits
• Baker's (chocolate)
• Boca Burger
• BullsEye Barbecue Sauce

• Cheez Whiz
• Claussen (pickles)
• Cool Whip (non-dairy whipped cream)
• CornNuts (snack food)

• Country Time (powdered drink mix)

• Cracker Barrel Cheese
• Crystal Light
• Delissio (Canada)
• Fig Newton
• Fudgee-O (Canada)
• General Foods International
• Grape-Nuts (breakfast cereal)

• Handi-Snacks

• Harvest Crisps
• Honey Maid
• Jell-O (gelatin dessert)
• Jet-Puffed Marshmallows
• Knox (gelatin)
• Kool-Aid (flavored drink mix)

• Kraft BBQ Sauce
• Kraft Caramels
• Kraft Macaroni and Cheese
• Kraft Dinner (Canada)
• Kraft Mayo
• Kraft Peanut Butter (Canada)
• Kraft Singles
• Kraft Sandwich Spread
• Lunchables

• Maxwell House (coffee)
• Miracle Whip

• Nabob (coffee) (Canada)

• Oscar Mayer
• Grated Parmesan cheese
• Philadelphia cream cheese
• Planters
• Premium (a Nabisco brand of saltine crackers)
• Pretzels

• Pure Kraft Salad Dressings

• Ritz

• Sanka (decaffeinated coffee)

• Shake 'n Bake

• SnackWells

• Starbucks (grocery store items)

• Stove Top stuffing

• Taco Bell (grocery store items)

• Tang

• Tassimo (single-serve coffee machines using pods branded as T-Discs)
• Teddy Grahams

• Terry's Chocolate Orange
• Toblerone (Kraft Foods Switzerland)
• Triscuit
• Thinsations
• Velveeta